Hello intelligent reader, I appreciate you being here.
Appetise is an online takeaway marketplace which is trying to compete with the dominating force in the industry, Just-Eat.
It’s an interesting pitch. The company is owned by asset management firm, Bergen Asset Management & has been in operation since 2008 (so sadly no EIS).
There are a few key advantages that Appetise has over FTSE100 company, Just-Eat:
- no fee for customers when ordering
- smaller commission charge than Just-Eat for restaurants
- no joining fee restaurants
- hygiene ratings for all restaurants
- loyalty point scheme for customer
As you can see, the main advantage of Appetise for restaurant partners and customers is that Appetise charges less than Just-Eat.
The plan is to set up a competitive presence in Birmingham & then spread across the country city by city. I’m also impressed by the strong management team they have in place.
Investly offers a marketplace for invoice financing. Companies awaiting payment via invoice can sell these invoices for quick cash. Investors (invoice financiers) enjoy an annualised average return above 10% & relatively quick returns.
EIS is available for UK investors for this investment.
Heres what has me bullish on Investly:
- operations in the UK & Estonia (diversified risk)
- Impressive growth in 2017
- strong advisory board
- strategic partnerships with Telema e-invoicing platform & KredEx (owned by the Estonian government)
- strong position to benefit from Open Banking
- no fee charged to investors
Both companies excite me. There’s great potential there but the risk is extremely high too.
I’ve decided to invest a small amount into Appetise. This business could really take off with the right marketing. Low capital expenditure will help the management team focus on increasing the customer base & restaurant partners.
Having said that, Appetise is a long way from its 500k target with 11 days left of the campaign so this could be for nothing! Hopefully, some big spenders come through last-minute.
I’m now a fan Investly, they have a service that could benefit me as an investor & potentially be of use to the company that I work for. Before I invest, I’ll need to find out more about the invoice financing sector as I am not too familiar.
Investly will be pitching at a Seedrs event I’m attending this week. I’ll have a chance to ask them any questions directly then!
Both online pitches will be below for you to check out. let me know your thoughts on these opportunities & remember this is not investment advise! Please check the site disclaimer.